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The dealership was started in the year 1979 and is currently the oldest running dealership in the northeastern part of the country. It was started under a Hindu Undivided Family (HUF) that prior to the dealership were involved in the supply of spares of various companies like Fiat, Willys, Hindustan Motors and some others. The supplies were mainly to government departments such as ONGC which was the only PSU in the area established on account of huge oil reserves in this terrain. It was all started in 1950’s when the family involved in the repair of vehicles of any make. Slowly and gradually the supply of spares came in the loop and finally when the overall operations gained volume, they decided to apply for the dealership of the then only manufacturer of Jeeps, Mahindra & Mahindra. Due to lack of private working houses, the sales was contributed by government department and offices. Different variants of Jeeps like petrol driven, ambulances and mini-vans were supplied. Then came the revolution of diesel run vehicles that were more fuel efficient and economical.